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Innovative Designs rolls out Arctic Armor line for outdoor sports enthusiasts

Mar '06
Accessories maker Innovative Designs Inc has introduced its Arctic Armor™ line, consists of a suit (comprised of bibs and a jacket), a separate jacket, and gloves.

With the implementation of 3 layers of insultex™, the Arctic Armor™ suit will allow outdoor sports enthusiasts to remain comfortable without the worries of being exposed to inclement winter weather conditions.

Insultex™ is windproof, waterproof and buoyant. One layer of insultex™ protects a person to sub-zero temperatures. Multiple layers of insultex™ provide practically unlimited levels of insulation.

When used for ice fishing, Innovative Designs has perfected the design to ensure buoyancy for fishermen. The Arctic Armor™ suit is also great for snowmobiling or any outdoor cold weather activities.

The Arctic Armor™ jacket, when purchased separately, will outperform the competition when it comes to staying warm & dry. The Arctic Armor™ gloves, available in sizes medium through extra large, will offer uncompromising warmth and protection in cold weather environments.

Innovative Designs has supplied all of its sales representatives, in designated regions, with samples, brochures and pricing to initiate the introduction of the line for delivery this fall (2006).

As part of the Arctic Armor™ marketing strategy, mailings have been sent throughout the upper Midwest and Great Lakes region to introduce the line. The initial response has been overwhelmingly positivefrom both smaller and major retailers across the country. Indications are that orders will far exceed initial projections.

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