Dutch expert to raise India Fashion Week to international level
14 Mar '06
2 min read
Lots of money is spent for the show and they need to get good press in order to sell their collections, Dommers maintained.
Fashion show events require great team work as you need to integrate lighting, sound, choreography, all backup for four or five days Week runs, he pointed out.
Indian fashion is vibrant with variety of fabrics and accessories having international feel not available in many regions, he said.
The success depends on wider recognition, wider press coverage and more buyers, along with having international designers if you plan to go international, he said.