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Cherokee eyes brand expansion in Central Europe

15
Mar '06
Global licensor and brand management company Cherokee Inc released photos from the recent launch of its Cherokee Brand in The Czech Republic, Poland and Slovakia with Tesco Stores Ltd.

Howard Siegel, President of Cherokee Inc, said, "We are proud of our recent launch in Central Europe and look forward to our continued expansion worldwide."

"The execution of our European partner, Tesco Stores Ltd., is unparalleled internationally. Our expansions into Central Europe, along with our recent announcement in The Republic of South Africa, are strong building blocks towards our global branding objectives. Currently, we are pursuing new partnerships throughout other parts of Europe, as well as South America and Asia," he added.

Cherokee Inc, based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents.

Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.

Cherokee Inc


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