Home / Knowledge / News / Fashion / adidas adds Nano-Tex Coolest Comfort to its Yocum activewear line

adidas adds Nano-Tex Coolest Comfort to its Yocum activewear line

20
Mar '06
Sporting goods maker adidas has tapped Nano-Tex to add a new level of comfort to shorts and pants in its Yocum activewear line.

The Nano-Tex Coolest Comfort moisture management treatment features fast-acting wicking properties that will keep adidas customers feeling cool and dry.

Part of the new adidas Performance product line, adidas Yocum products made with the Coolest Comfort treatment will include men's and women's shorts, 3/4 pants, capris and pants with a zip-off leg option. Colors will include dark shale, sesame, moon and explorer.

The Nano-Tex Coolest Comfort treatment is quick-acting moisture wicking fabric enhancement which pulls perspiration away from the skin to keep the body cooler, dryer and more comfortable.

The treatment is formulated for resin-treated cottons and synthetics, such as the Yocum line's Ottoman Polyamide, which is a cotton-touch nylon material. The new products, designed as fashionable activewear for people with a performance-based lifestyle, will be available this spring.

Libby Neuner, Senior Vice President of apparel sales at Nano-Tex said, "Nano-Tex is helping adidas fulfill a brand promise to its customers who expect superior performance in all adidas products. Our treatments prove that activewear doesn't need to feel stiff, stuffy or uncomfortable to provide advanced performance characteristics that last the life of the garment."

Nano-Tex is the first company to bring nanotechnology to the textile industry. The company's patented technology is more efficiently designed to deliver greater durability and superior performance without compromising the feel or comfort of the fabric.


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Bora Akris,

Bora Akris

Realkom, headquartered in Istanbul, is a fully integrated textile company...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search