Home / Knowledge / News / Fashion / adidas adds Nano-Tex Coolest Comfort to its Yocum activewear line

adidas adds Nano-Tex Coolest Comfort to its Yocum activewear line

20
Mar '06
Sporting goods maker adidas has tapped Nano-Tex to add a new level of comfort to shorts and pants in its Yocum activewear line.

The Nano-Tex Coolest Comfort moisture management treatment features fast-acting wicking properties that will keep adidas customers feeling cool and dry.

Part of the new adidas Performance product line, adidas Yocum products made with the Coolest Comfort treatment will include men's and women's shorts, 3/4 pants, capris and pants with a zip-off leg option. Colors will include dark shale, sesame, moon and explorer.

The Nano-Tex Coolest Comfort treatment is quick-acting moisture wicking fabric enhancement which pulls perspiration away from the skin to keep the body cooler, dryer and more comfortable.

The treatment is formulated for resin-treated cottons and synthetics, such as the Yocum line's Ottoman Polyamide, which is a cotton-touch nylon material. The new products, designed as fashionable activewear for people with a performance-based lifestyle, will be available this spring.

Libby Neuner, Senior Vice President of apparel sales at Nano-Tex said, "Nano-Tex is helping adidas fulfill a brand promise to its customers who expect superior performance in all adidas products. Our treatments prove that activewear doesn't need to feel stiff, stuffy or uncomfortable to provide advanced performance characteristics that last the life of the garment."

Nano-Tex is the first company to bring nanotechnology to the textile industry. The company's patented technology is more efficiently designed to deliver greater durability and superior performance without compromising the feel or comfort of the fabric.


Must ReadView All

Pic: Shutterstock

Textiles | On 2nd Mar 2021

China plans mega transport network to boost trade, economy

China plans to build a global rapid logistics circle for goods by...

Pic: Shutterstock

Retail | On 2nd Mar 2021

US retail sales projected to exceed $4.33 trillion in 2021:

The National Retail Federation has projected that US retail sales...

Pic: Shutterstock

Apparel/Garments | On 2nd Mar 2021

Garment, hard goods exports in Philippines may hit $2 bn:

Exports of garments and hard goods in the Philippines may reach $2...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search