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Gap plans to open Forth & Towne stores in five cities

Mar '06
Apparel giant Gap Inc informed that Forth & Towne, the company's latest apparel concept for women, plans to open stores in five new markets this fall: Atlanta, Houston, Los Angeles, San Francisco/San Jose and Seattle.

Gary Muto, President of Forth & Towne, said, "Since introducing Forth & Towne, our customers have told us how excited they are to have a place to call their own. They enjoy spending time in our stores, shopping for the latest apparel and accessories -- and they appreciate the exceptional service they experience each time they walk in the door."

"Our expansion into these new markets allows us to deliver our unique concept to more women across the country and broaden the impact our stores have already made on this underserved customer," Gary said.

The stores will feature clothing to serve a variety of occasions in a range of sizes from 2-20, with a focus on fit and style. Forth & Towne offers four distinct brands within each store -- Allegory, Vocabulary, Prize and Gap Edition -- tailored to suit a range of lifestyles. The service-oriented shopping experience is paramount for the brand.

Every Forth & Towne store features a central fitting salon tailored to deliver an enjoyable experience for the customer. Each fitting room is oversized and features three-way mirrors, extra seating and adjustable lighting. Complimentary spring water is offered as an added value to guests.

Forth & Towne, which debuted last August, is the newest concept in Gap Inc's family of brands, which now includes Gap, Banana Republic, Old Navy and Forth & Towne. There are currently five Forth & Towne locations: Palisades Center Mall, West Nyack, NY; Algonquin Commons, Algonquin, IL; Westfield Fox Valley, Aurora, IL; Westfield Old Orchard, Skokie, IL; and Woodfield Mall, Schaumburg, IL.

Gap Inc is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand names.

Gap Inc

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