Candie's Inc & Riviera Concepts signs deal for Badgley Mischka brand to develop signature fragrance

14 May '05

3 min read

Mark Badgley and James Mischka stated, "Developing a signature fragrance is one of the most exciting things we can imagine. We are huge aficionados of perfumes and perfume bottles and have wanted to do our own version for years. Modern glamour is the essence of Badgley Mischka and that is exactly what our fragrance will be about."

Neil Cole, CEO, Candie's, Inc. stated, "Riviera is an ideal partner with a vision for the brand very closely aligned with that of Mark and James. Riviera has excellent relationships with luxury retailers both domestically and internationally and a very talented sales and marketing team. Badgley Mischka fragrance is a key pillar in our growth strategy and will benefit the brand with significant advertising and marketing exposure."

Badgley Mischka is a favorite among Hollywood A-list celebrities such as, Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet, Sarah Jessica Parker and Ashley Judd as well as the Bush daughters who wore Badgley Mischka gowns to the inaugural balls.

Candie's Inc is in the business of licensing the CANDIE'S, BONGO and BADGLEY MISCHKA trademarks on a variety of footwear, apparel and fashion products. Through its wholly owned subsidiary, Brightstar Footwear, Inc., the Company also arranges for the manufacture of footwear products for mass market and discount retailers under the private label brand of the retailer.

Riviera Concepts Inc. is the creator, marketer, manufactur, r, manufacturer and distributor of designer fragrances for world-renowned names such as Alfred Sung, Bob Mackie, Adrienne Vittadini, Lulu Guinness and Nanette Lepore.

Candie's Inc

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