Myleene first created the Baby K collection with Mothercare back in 2007. Since then the collection has gone from strength to strength, having sold in excess of 1 million products in 21 countries worldwide.
This week Myleene and her Baby K models, Kayla Mae, Jayden, Zachary and Ruby marked the launch of the new collection at the Mothercare Oxford Street store, London.
Myleene said: “I’m thrilled to be celebrating the 10th collection of Baby K with Mothercare. Children’s fashion is a passion of mine and it’s been amazing to work in collaboration - exclusively with Mothercare over the last five years to create a range of clothes designed especially for children that are stylish yet still practical and affordable. We hope the new range, inspired by fashion from around the world, will bring a little bit of fun and colour to children’s wardrobes this summer!”
Phase one of the new collections is inspired by Paris, with Breton stripes and quirky bows for girls and lightning bolt prints and surrealist graphics for boys - the culture and style of Parisian fashion transcends into each piece of the range. Phase two sees Baby K travelling to St Tropez with tropical floral, leopard prints and wildly bright and uber tropical prints, perfect for fun summer days
The range is available exclusively at Mothercare nationwide, online and on Mothercare’s free app - the smart, must-have companion for busy mums and mums-to-be.