;
Home / Knowledge / News / Fashion / Lucire's modelling competition gets social media boost
Lucire's modelling competition gets social media boost
16
May '13
With two weeks left to go, Promoki’s ‘Made to Model’ contest for international fashion magazine Lucire is the Wellington start-up’s most engaged competition.

Announced in late April, Promoki launched a modelling photo contest with the magazine, where the winner is the party with the most likes and shares.

Promoki is one of the hottest start-ups and a participant in Wellington’s Lightning Lab.

Lucire publisher Jack Yan says that it was natural that his magazine, which was the first commercial online fashion publication in New Zealand 16 years ago, would work jointly with another innovative firm.

In the weeks so far, Mr Yan says he is delighted with the results.

‘Promoki’s challenge is very of-the-moment and harnesses the power of social media to decide who the winner is. It’s innovative, transparent, and very powerful for participating brands,’ he says.

‘We’ve been thrilled to see more people engaging with Lucire on Facebook and Twitter and there’s a good amount of netizens out there excited about the competition.’

Promoki CEO Brinkley Warren says, ‘It’s been really exciting to see the big social media spike for Lucire. Tapping into the power of crowd creativity is good for marketing, and it’s a perfect fit for the fashion world.’

The first prize sees the winning team profiled in a future issue of Lucire. If the winner is a New Zealand model, they will get a shoot led by the magazine’s fashion editor Sopheak Seng.

Silkbody, Smashbox and Label M have also provided prizes. Silkbody’s prize can be redeemed internationally, while Smashbox and Label M’s prizes are for New Zealand only.

The competition concludes on May 31.

Promoki was one of the start-ups presenting at Lightning Lab’s Demo Day on May 15, and was introduced by Mr Yan.

Lucire


Must ReadView All

India should consider 100% FDI in multi-brand retail: CII

Apparel/Garments | On 17th Dec 2018

India should consider 100% FDI in multi-brand retail: CII

The Indian Government should consider permitting 100 per cent foreign ...

Texhong Textile acquires Winnitex for HK$1350 mn

Textiles | On 17th Dec 2018

Texhong Textile acquires Winnitex for HK$1350 mn

Texhong Textile Group, one of world’s largest core spun yarn...

Courtesy:Ascena Retail Group

Apparel/Garments | On 17th Dec 2018

Ascena Retail posts net sales of $1,592 mn in Q1 FY2019

Ascena Retail Group Inc, the largest specialty retailer for women and ...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search