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Diet Coke in search of next great fashion designer

18 May '13
4 min read

“Season two of the Diet Coke Young Designer Challenge gives all of our fans the extraordinary opportunity to make their dreams of becoming the next big designer a reality,” said Erik Jenkins, Diet Coke Brand Manager. “We’re excited to see how fans infuse the aspirational and modern Diet Coke brand and Taylor’s chic style into their design submissions.”

Fans interested in submitting a T-shirt design can visit DietCoke.com/DesignerChallenge to view inspirational photos and contest rules, download hi-res assets and learn more about the Diet Coke Young Designer Challenge. Budding designers also will find creative inspiration from a video featuring Swift sharing her thoughts on personal style and how she approaches fashion. T-shirt designs must be submitted by 11:59 p.m. EST on Friday, May 31.

The top 20 designs will be posted online at DietCoke.com/DesignerChallenge beginning June 16. Through June 30, people who vote for their favorite Diet Coke T-shirt design will have the opportunity to win an all-expenses-paid trip for two to Nashville, Tenn., this September to meet Swift and attend one of the final concerts on her U.S. RED Tour.

The grand-prize winner of the contest will be announced later this summer. To encourage the talented finalists to continue pursuing their creative passions, two runners-up also selected by Minkoff and the judging panel each will receive $2,500. The remaining 17 finalists will receive $250 each. The winner of the 2012 Diet Coke Young Designer Challenge was Gustavo Alonso, an up-and-coming design student at Miami International University of Art and Design, who wowed the judging panel with his design featuring a mysterious woman in a chic, red trench coat.

The Coca-Cola Company

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