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Ancient Indian folk art inspires Fusion Beats' Folk Tales
29
May '13
The attractive and gripping story of ancient folk art unravels itself with a vintage and classic collection that exudes pure Indian traditions of ethnic designs and rich cultural influences; Fusion Beats presents Folk Tales.

Discover the magic of mystical prints and intricate designs; it’s a world of inventive and innovative adornments that invokes the fashionista inside you. The rise of folk inspired vintage prints raids your fashion wardrobe it’s Folk Tales from Fusion Beats.

Traditional Indian folk art inspired prints make up this collection. Ukrainian wedding dresses serve as an inspiration for floral embroidery motifs. With rich folklore details, elaborate embroideries, metal accents and colourful prints Folk Tales creates a legacy of super hot, elegant and luxurious outfits.

An offering of fresh turquoise and fuchsia is offset with ivory to compose a colourful summery palette. Ethnic folkloric styles, embellishments and trims radiate a fusion look to this range.

Speaking of this collection, Mr. Radhesh Kagzi, President of Fusion Beats stated, “Indian traditional folk art prints have always created a solid base for ethnic designs and beautiful garments. Folk Tales from Fusion Beats provides silhouettes that range from funky waistcoats to practical tops and tunics for everyday wear.”

Folk Tales from Fusion Beats is available at Mumbai: Atria Mall, R City Mall, Phoenix Market City; Navi Mumbai: Inorbit Mall – Vashi; Pune: Inorbit Mall, Amanora Town Center; New Delhi: Rajouri Garden, Kamla Nagar; Kolkata: South City Mall; Siliguri: Cosmos Mall; Hyderabad: GVK One; Amritsar: Alpha One; Chandigarh: Elante Mall; Ludhiana: West End Mall; Bengaluru: Inorbit Mall, Whitefield; Nagpur: Empress Mall; Raipur: Magneto Mall; Bhopal: DB Mall and also at selective Shoppers Stop, Central, Pantaloons and Lifestyle. Furthermore, it is present across India and also in Dubai, Sri Lanka and Ecuador.

The Brand:

Fusion Beats from the House of 109°F is an Indian fashion wear brand with International exposure offering a classy collection in traditional wear segment - with a complete wardrobe for the urban woman - boasting of Tops, Tunics, Kurtis and Leggings.

About the Company:

Creative Lifestyles Pvt. Ltd. launched 109°F in October, 2006. In a short span of six years it became the No. 1 brand in women’s western wear category in India and has met tremendous success overseas such as UAE, Qatar and Nepal as well.

Fusion Beats


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