An icon of Indian cinema, with more than thirty years on stage and screen, Shabana Azmi is a five-time winner of the National Award for Best Actress. She has utilized her stardom to champion the rights of women, minorities, and people living with HIV/AIDS.

During her North-America tour this month she will open the Eye on India Festival at the Primitive Art Gallery in Chicago and will also visit San Francisco and Vancouver. She will receive an Honorary Doctorate from the Simon Fraser University in Vancouver.

“I was looking for ethnic Indian attire that is understated, matching the theme of my tour. I was pleasantly surprised to find my choice in the USA,” said Shabana Azmi. Thanks to a growing and successful Indian diaspora, South Asian women in US today are much more confident in upholding their cultural roots and now they are able to find their fashion choice right here in US."

“I am honored to get the opportunity to dress Shabana-ji,” said Parna Ghose of Pure Elegance. “She symbolizes grace, confidence and strength that the modern woman is all about,” added Parna. Indian American designers today are holding on to their roots while blending trend with tradition to make Indian fashion a true global phenomenon. The International fashion audience is also recognizing this trend and the distinctive taste of the South Asian community.

About Pure Elegance:

Pure Elegance is a South-Asian fashion brand based in US. It is the leader in India-inspired fashion that balances trends with tradition. Pure Elegance makes both traditional ethnic couture and trendy, ready-to-wear western designs for fashion-conscious women worldwide.

It is the only South-Asian brand from US to get invited to major international fashion events. With over two hundred thousand Fans on its Facebook page, Pure Elegance is the fastest growing brand for South-Asian fashion.

Parna Ghose