Jun '13
"Project Runway will provide us the perfect opportunity to extend the Belk Brand," says Belk President and Chief Merchandising Officer Kathryn Bufano. "As the authority on lifestyle and fashion in the South, we are looking forward to adding our perspective to the show. We enjoyed pulling together more than 200 items for Project Runway to use, and we look forward to seeing how the contestants utilize the Belk accessory wall for their runway looks."
"We're very pleased to have Belk as our retail partner. The way they carefully curate their collection is a perfect fit for the show not only for our designers and the models on the runway but also for our fashion conscious viewers at home," says Project Runway Executive Producer and The Weinstein Company's President of Television, Meryl Poster.
During the season, Belk will feature the show at belk.com/projectrunway with information about accessories seen on the show, video clips and featured products based on the winning designs. Belk will also sponsor Facebook-based sweepstakes.
Entrants will be eligible to win one of the following:
- A selection from Belk accessory wall
- A trip to New York City to see a taping of Project Runway.
Belk's Project Runway sweepstakes will open August 8 at facebook.com/belk. The sweepstakes ends at midnight on October 25.
About Belk, Inc.
Charlotte, N.C.-based Belk, Inc. is the nation's largest family owned and operated department store company with 301 Belk stores located in 16 Southern states. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. Each year, Belk gives a portion of its pretax income back to the communities it serves. In the fiscal year ending Jan. 31, 2013, the company and its associates, customers and vendors, donated more than $19 million to those communities.
Belk
Interviews View All
Headhonchos
Indian fashion industry
Organic the first choice of any environment-conscious person
Rahuul Jashnani
Jashn
‘Online economy has changed the whole dynamics of buying habits.’
Top executives
Textile industry
Denimsandjeans India 2018
Electronics for Imaging (EFI) is a global technology company, based in...
J Korin started as a partnership firm with four powerlooms in the textiles ...
Fynd is the central online shopping destination for fashion, offering...
Dave Rousse
INDA
INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...
Giulio Cesareo
Directa Plus SpA
Established in 2005, Direct Plus SpA, is one of the largest producers and...
Ray Baughman
University of Texas -Dallas
<div>A team of scientists and researchers have discovered twistrons,...
Chandani Sahi
By Chandani
By Chandani is a womenswear prêt couture brand with fusion silhouettes by...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Rupa Sood and Sharan Apparao
Nayaab
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
