Already esteemed with countless celebrities, The Pretty Dress Company will also bring their AW13 collection to Pure London. Catering for parties, proms, festivals, and all other occasions, the brands signature tailoring meets new fabrics, prints and trends for AW13. Likewise, The Style London will present a bold new collection for AW13; whilst all their products are designed and made in London, inspiration for fabrics and prints are taken from all over the world to create trend-led, affordable pieces. 

 

Fashion tradeshow Pure London, organised by i2i Events Group, will once again host a variety of UK and international labels as it returns to London #

Young fashion brand Ruby Rocks, famed for its dresses, will also be returning to the show this season but this time the label will also be unveiling its brand new kidswear collection, Ruby Rockettes, at the show. 

 

Fashion tradeshow Pure London, organised by i2i Events Group, will once again host a variety of UK and international labels as it returns to London #

The Ruby Rockettes collection is fashioned in a summer turquoise, lemon and light denim, and echoes the vibrant prints from the womenswear range. Taking inspiration from the mainline, the clothes are aimed at girls aged 4-12 years and will debut in the junior section. The range consists of day dresses, party dresses, jersey and denim.

 

Fashion tradeshow Pure London, organised by i2i Events Group, will once again host a variety of UK and international labels as it returns to London #