Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / 30 high-end exhibitors showcase S/S line at Greenshowroom
30 high-end exhibitors showcase S/S line at Greenshowroom
Jul '13
The high fashion eco trade fair Greenshowroom, held at Berlin’s Adlon Kempinski hotel, draws to a close after celebrating a compelling eighth season.

As part of Berlin’s Fashion Week, a total of 30 highend exhibitors, 19 from outside of Germany, showcased their sustainable Spring/Summer 2014 collections from July 2nd – 4th, 2013.

“Once again, rising visitor numbers and exciting international labels underscored the evolution of green and fair fashion, away from the niche and – via our trade fair – into the shops”, sums up Detlef Braun, managing director of Messe Frankfurt.

With a total of 103 exhibitors at the Greenshowroom and the associated Ethical Fashion Show Berlin at ewerk, both events by Messe Frankfurt managed to build on previous successes. Prominent politician Renate Künast, chairwoman of the Green Party/Bündnis 90, lauded the event after attending the opening. “The collections on display are high-quality and on trend.”

Popular focus: the Salonshow

To start the trade fair in style, July 2nd kicked off proceedings with a glamorous Salonshow. 54 looks by 20 of the participating brands met with an enthusiastic response from buyers and media representatives alike.

Among the labels on display, selected from both trade events, were Aleks Kurkowski, Alma & Lovis, Anaïs Guille, Cocccon, Deepmello, Dutch Basics, Edelziege, Elsien Gringhuis, Katharina Kaiser, Katlen Thiel, Lanius, Luxaa, Monika Schneiter, Reet Aus/Beximco, Royal Blush by Jana Keller, Studio Jux, Tatjana Prijmak, Toni Kobleder, Swiss Affaire and Vilmava. Showing off next year’s summer trends, catwalk highlights included flowing evening gowns by Tatjana Prijmak as well as bright, bold and beautiful pops of colour by Edelziege, Deepmello or Lanius. Meanwhile, Katlen Thiel promoted laid-back knitwear looks while Aleks Kurkowski provided plenty of sartorial inspiration for the males of the species.

Satisfied exhibitors and plenty of new sales contacts

Underscoring its position as a green fashion hotspot, the Greenshowroom continued to attract high numbers of visitors – and many retailers have come to see the event as a welcome Berlin Fashion Week fixture. German designer Tatjana Prijmak, a first-time Greenshowroom exhibitor, professed herself pleasantly surprised by the strong and lively interest in her products.

“We had a great media response and established relationships with new buyers.” Katharina Kaiser, who returned to the Greenshowroom after a successful debut, also enjoyed the added attention for her collection. “We are extremely happy with the high quality of the attendees. There were many buyers and retailers – from Germany and abroad – who usually buy conventional fashion, but this time around made the special effort to come over from the large trade fairs.”

A hub for Berlin’s green scene: the “GreenLounge“

On July 3rd, the Greenshowroom, the Ethical Fashion Show Berlin and Innatex hosted a networking party at Umspannwerk Kreuzberg. The key nighttime event for the green fashion scene played host to a wide range of industry, trade and media representatives.

The next Greenshowroom is scheduled to take place from January 14th – 16th, 2014.

Messe Frankfurt

Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Headhonchos, Textiles & allied industry

Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Deepak Jain, Baggout

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search