'Quality of global visitors outstanding' - Bread & Butter

Next summer's further, striking fashion theme is "Surf & Beach". Sneakers will have a strong revival.

Apart from that, a strong 90's nostalgia is ever present – the longing for that decade is very much apparent in Womenswear, with crop tops, flatforms and the like – there are many themes that will spur the retail.

BREAD & BUTTER ONLINE SELECTION

The brand new BREAD & BUTTER ONLINE SELECTION format was much noticed!

E-commerce and online business have become an important part of all market players. With the BREAD & BUTTER ONLINE SELECTION, a platform was created that connects the trade visitor with the newest, industry relevant developments. Altogether, specialists from seven selected e-commerce service providers held talks during the three days of the tradeshow.

Fares Gabriel Had, initiator and curator of the BREAD & BUTTER ONLINE SELECTION: "It is our task to be pioneers in this field as well. We have created this information platform to also inspire the retailer and to encourage him to open up to the possibilities of e-commerce. I am glad that our initiative has attracted such wide interest from trade visitors and exhibitors. This shows us that we are moving in keeping with the times and that this concept is expandable in the future."

CONCLUSION

BREAD & BUTTER has reached its targets for this season.

Karl-Heinz Müller: "All in all, the 29th edition of BREAD & BUTTER was a very good event, despite the generally tense economic situation in the markets. Unfortunately, we are still missing many of our friends from Southern Europe. BREAD & BUTTER CONNECT was a solid, highly professional and focused event. We should be very content. However.

After the game is before the game, Sepp Herberger once said. I would like to add at this point: the one who is in possession of the ball is the one who gets attacked.

Together with the creativity of our key labels and the power of our major brands, we will determine the new direction in the Street & Urbanwear segment. Fashion always means movement; establishment is the enemy of fashion and newness. We want Rock 'n' Roll."

Bread & Butter