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Groupe Sensation Mode releases program of FDF
Jul '13
Just weeks away from the kick-off of the biggest public fashion event in North America, Groupe Sensation Mode is pleased to present the official program for the Fashion & Design Festival (FDF) hosted in collaboration with the Casino de Montréal and chaired by Jean-Charles de Castelbajac. From July 31 to August 3, the FDF will artfully animate the breathtaking McGill College Avenue in Montréal from Place Ville Marie to De Maisonneuve Boulevard.

This 13th edition of the FDF promises to be wildly entertaining, showcasing the best from the worlds of fashion, music, design, beauty and shopping – all the while reflecting the theme of play and urging festival-goers to immerse themselves in the event. Interactivity will be front and centre on-site and virtually through social networks.

FDF 2013 innovations

The event’s honorary chairman, legendary French creator Jean-Charles de Castelbajac, has an unforgettable experience in store for festival-goers: performance/fashion show, exhibition, conference, book signing session and urban art performances are all on the program.

Thanks to a partnership with the Québec Forest Industry Council, some of the FDF's amenities (including the main stage) will be transformed by being completely clad in wood, thereby giving the event a unique design signature.

Every day, Aldo Atelier will give the public the opportunity to attend live interviews with celebrities from the realms of fashion, design and music.

Fashion events not to be missed

On Wednesday at 9:00 p.m., Air France will present the premiere of the mind-blowing artistic performance “Fantômes” orchestrated for the opening evening by Jean-Charles de Castelbajac, accompanied by Mr. Nô and V.J. Florian, featuring 60 models wearing “Tribal Pop” inspired tunics. 

On Wednesday at 8:00 p.m., Highlight on Montreal Fashion Week F/W 13 will be presented in  collaboration with Clin d’œil, featuring a sampling of collections from the last edition of Montreal Fashion Week and approximately 20 Québec celebrities including Geneviève Borne, Virginie Coossa, Mélissa Désormeaux-Poulin, Eve Landry, Élizabeth Duperré, Herby Moreau and Joannie Rochette.

On Thursday evening at 10:00 p.m., the stylish Vintage Love event, a fashion show to commemorate the 80th Anniversary of Le Chaînon, styled by YSO to the hip-hop rhythm of Heart Streets, will feature four of the organization’s sponsors – Andrée Lachapelle, Anne-Marie Cadieux, India Desjardins and Catherine Pogonat – who will strut their stuff accompanied by dozens of models.

On Friday at 10:00 p.m., to close the festival, Geneviève Borne will rise to the challenge of presenting a fashion-show/performance for the very first time. The special Mutations event will transform the catwalk into an assembly line, exploring image creation and the robotization of the human race in a mind-blowing performance depicting our perspective of the future in the 80’s.

Click here to view full schedule

Fashion & Design Festival

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