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Gucci 'Chimes for Change' funds projects in 81 countries

18 Jul '13
5 min read

Projects funded through CHIME FOR CHANGE have supported a diverse range of non-profits, from well-known global organizations to small, grassroots NGOs. Project amounts ranged from $695 to $57,750.  Examples of fully funded projects include:

- $25,150 to help Syrian refugees access healthcare through Doctors of the World

- $50,020 to showcase the stories of sex trafficking survivors through Equality Now

- $15,005 to send 30 girls in Houston to Camp SMART through Girls Inc.

- $57,750 to build the first floor of Humaira Bachal’s Dream Model street school in Pakistan – further supported by a matching grant from Madonna’s Ray of Light Foundation to complete the school building

Donors not only have the unprecedented chance to choose exactly where their money goes, but can also regularly monitor the impact of their contributions.  Partner nonprofits submit reports to donors via Catapult at regular intervals, describing how each project is improving the lives of girls and women. In this way, CHIME FOR CHANGE is leveraging the power of technology to keep its community engaged and inspired.

“The Gates Foundation believes strongly in the power of innovation to drive change,” said Kate James, Chief Communications Officer at the Bill and Melinda Gates Foundation. “We were enthusiastic to partner with CHIME FOR CHANGE because of the campaign’s unique ability to bring women’s and girl’s issues to a global audience, and through Catapult give donors direct access to the real people and work being done on the ground.”

Over the course of the next year, CHIME FOR CHANGE will continue to convene, unite and strengthen the voices speaking out for girls and women around the world through special events, new partnerships and the ongoing creation and dissemination of unique journalistic and film content, especially through its digital and social media platforms. In June 2014, CHIME FOR CHANGE will celebrate the global impact of its community’s engagement with an event that will highlight the progress of the first year of the campaign.  

"It's so important to drive awareness to the issues surrounding girls' and women's empowerment," said Carolyn Everson, VP of Global Marketing Solutions at Facebook. "Facebook is an ideal platform to support Chime for Change, with over 1.1B people discovering what matters most to them, including these issues that touch our lives and are critical to the future of women globally."

CHIME FOR CHANGE comes at a historic and pivotal moment for girls and women globally, as the world’s attention is drawn to international stories ranging from the fight for girls’ education in Pakistan to headlines of violence against women in all corners of the world.  The campaign brings together a coalition of organizations and individuals to effect meaningful change for girls and women worldwide. In addition to Catapult, the campaign’s strategic partners include the Kering Foundation, the Bill & Melinda Gates Foundation, Facebook and Hearst Magazines.

Gucci

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