Home / Knowledge / News / Fashion / DHL delivers sizzling swimwear to Mercedes Benz FW Swim
DHL delivers sizzling swimwear to Mercedes Benz FW Swim
19
Jul '13
Miami and Mercedes-Benz Fashion Week Swim are synonymous with beautiful models, sizzling swimwear and chic celebrities. But behind all the glamour, DHL, the world’s leading logistics company, is an integral part of the non-stop activity as the latest beach styles are delivered to the runway.

“Expert logistics support, especially with our newly expanded Miami hub, ensures that the latest swimwear creations by designers such as Agua Bendita are brought to the runway – right on time.”

DHL returns as the Official Logistics Partner for the eighth consecutive year as the Mercedes–Benz Fashion Week Swim gets under way at the historic Raleigh Hotel in South Beach, July 18 through July 22. DHL is sponsoring the much-anticipated Agua Bendita 2014 swimwear collection runway show on Friday, July 19 at 6 p.m.

Started in 2003 by Colombian designers Catalina Álvarez and Mariana Hinestroza, Agua Bendita is one of the fastest growing swimwear brands in the world and has positioned itself as a brand known for its playful yet edgy, modern designs that maximize color, texture and high-quality materials to create truly unique handcrafted beachwear and accessories. Women around the world identify with Agua Bendita and its eye-catching, exclusive swimwear.

“When managing a multinational fashion line, a good logistics partner is important. Agua Bendita chose DHL for its speed, reliability and international coverage. We have been with DHL since our early beginnings,” said Agua Bendita Designers Catalina Álvarez and Mariana Hinestroza,

As the sponsor of the Agua Bendita runway show and the Official Logistics Partner for Mercedes-Benz Fashion Week Swim, DHL works alongside a troupe of hair stylists, make-up artists and designers to provide vital logistics support not only during Fashion Week, but also in the weeks and months running up to this classic Miami Beach fashion event.

“Collaborating with Mercedes Benz Fashion Week Swim and Agua Bendita is a perfect way to showcase our capabilities in the complex and demanding nature of the fashion industry,” said Christine Nashick, VP Marketing, DHL. “Expert logistics support, especially with our newly expanded Miami hub, ensures that the latest swimwear creations by designers such as Agua Bendita are brought to the runway – right on time.”

DHL plays an important role in Mercedes Benz Fashion Week Swim, assisting with everything from importing textile samples to exporting an entire line to and from catwalk venues. In addition, DHL offers designers and fashion houses the opportunity to use its GOGREEN carbon-offset transport services, as well as innovative shipping solutions such as reusable shipping containers with internal compartments to maximize capacity reflecting the increasing importance of sustainable practices in the fashion industry.

DHL is the one-stop logistics and transportation provider of choice for the $250 billion fashion industry, offering a full suite of services that include an international air express network spanning more than 220 countries, air, ocean and ground freight services, supply chain and distribution management as well as extensive knowledge of customs and trade regulations.

DHL


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search