QELA will offer a measured collection made by highly skilled craftsmen, designed and prototyped in the QELA workshops in Qatar. QELA’s line includes stylish leather goods, sophisticated shoes, refined jewellery and women’s made-to-measure couture. This first collection epitomises subtle refinement and quietly understated, timeless fashion for the culturally savvy woman.
“The QELA woman exudes discreet yet confident elegance and shuns any form of ostentatious luxury. QELA’s collection is clean and the lines are clear, almost minimal, but each product is enhanced with precious and refined details. The desert-inspired smooth shapes and generous volumes provide a feeling of comfort and general well-being”, explains the QELA studio.
Following the opening of the first QELA boutique in Qatar, another boutique is planned to open in Paris in the coming months. The boutiques will feature in-store exhibitions by local artists to create a space dedicated to culture that reflects the brand’s values of openness, creativity and spirituality.
“We wanted to create a relaxing, timeless space; somewhere our guests can go to escape and get away from it all, somewhere they can relax and take time to explore and discover the QELA collection in an artistic context” said Gregory Couillard, CEO of Qatar Luxury Group.
Qatar Luxury Group
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