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Pure London to unveil new vision in Feb 2014
Aug '13
Pure London, the leading womenswear event in the UK, is to unveil a new vision for the brand which will debut  at the February 2014 edition, following major investment from parent company i2i Events. 

Over the past fifteen years, Pure London has been an integral part of the major developments in the UK fashion industry and its strategy is to exceed the evolving demands of buyers. 

Following in depth research with over 700 buyers, labels and brands, the future framework of the event will be based around the three most important elements buyers said they wanted from Pure: a unique mix of labels and brands, authoritative insight into trends and an inspirational environment to showcase the best of European fashion.

Supported by major investment from parent company i2i Events Group, Julie Driscoll, Portfolio Director of Pure London marks this as the beginning of a new era for the event. 

She says: “I am delighted to be announcing these developments for Pure London.  All our investments, as part of our five year plan, will centre on delivering a more profitable and inspirational event for the buyer and exhibitor.

“We are distilling the very best of the event, taking it forward with a more strongly edited and highly relevant offering, a key focus on quality, inspiration and style.  I look forward to sharing further details of our plans for Pure London and exciting partnerships with our sister brands, WGSN and Drapers, over the coming weeks and months.”

UK retail fashion and footwear sales are predicted to reach £24.8bn and forecast to grow by 4.66% CAGR (Compound Annual Growth Rate) over the next three years.

With £152m of orders placed at, or as a result of, Pure London, the show’s importance on the international event calendar will further increase as the gateway to the UK’s largest gathering of multi-brand buyers.

Pure London

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