With a set of rich white walls, poolside bars, bougainvillea and high shine surfaces David Jones’s iconic On Seven space sees guests taken on a jetset adventure.
Think Slim Aarons, Cap D’Antibes and the Italian riveria where high fashion meets the clearest of blue skies followed by hot, steamy and decadent Summer nights.
This season’s launch will shine with 35 capsule collections from Australia's leading designers including: Alex Perry, Akira, Alice McCall, Alannah Hill, Bassike, Bianca Spender, Bec & Bridge, CAMILLA, Camilla and Marc, Calibre, Carla Zampatti, Carl Kapp, Collette Dinnigan, Dion Lee, Easton Pearson, Ellery, Gary Bigeni, Ginger & Smart, Isola by Megan Gale, Jac+ Jack, Jack London, Jets, Josh Goot, Lover, MJ Bale, Rachel Gilbert, Romance was Born, Scanlan & Theodore, Simona, Tigerlily, Trelise Cooper (NZ), We Are Handsome, Willow, Zanerobe and Zimmermann Swim.
CAMILLA claims the coveted closing position with a stunning presentation of her ‘Pachamama’ collection for Spring Summer. The David Jones Fashion Launch finale is the perfect platform for the internationally acclaimed Camilla Franks to showcase her vibrant, playful and luxurious collection.
Fashion Ambassador Jessica Gomes and Ambassador Montana Cox will lead a group of Australia’s most renowned models and new faces including supermodel direct from New York Alexandra Agoston, Samantha Harris, Maddison Brown (direct from Paris), Olivia Thornton as well Zac and Jordan Stenmark fresh from working with Calvin Klein as well as David Jones campaign face Jack Vanderhart and new comer Mackenzie Upton Baker, in his first show for David Jones.
The Guest List:
David Jones CEO and Managing Director Paul Zahra, Chairman Peter Mason AM, Group Executive Merchandise Donna Player, David Jones Ambassadors, Megan Gale, Gai Waterhouse and Emma Freedman, Great Gatsby star Elizabeth Debicki, Miranda Otto, Emma Lung, Gracie Otto, Kiyomi Vella, Ita Buttrose, Geoff and Sara Huegill as well as David Jones’ renowned designers including Collette Dinnigan, Dion Lee, Josh Goot, Alex Perry, Camilla Freeman Topper, Marc Freeman, Kym Ellery
With over 220 looks hitting the runway, this season’s key trends come to life at the hands of style supremo Kelvin Harries. A major change sees the deviation from a designer opening the show, replaced by the white-on-white trend as 14 looks in white from a selection of designers create maximum impact. Monochromatic black and white will also feature strongly alongside the elegrance of Parisian Chic, modern sport luxe silhouettes and relaxed nautical stylings.
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