Taking over 12,500 square meters of Munich’s Zenith exhibition area, POM is the most premium, diverse, and comprehensive event of the Munich ordering season, drawing visitors from far beyond the German borders.
Anita Tillmann: “At this season’s PREMIUM ORDER MUNICH, we will be presenting a comprehensive portfolio of high-end PREMIUM collections and are anticipating a crowd of visitors representative of buyers not only from Germany, but also from Austria, Switzerland, and Italy.”
The services at POM include ample parking spaces at a close distance to the halls, a Mercedes-Benz shuttle service exclusively for the event’s attendees, multiple entrances designed to make entry flow smoother, and the PREMIUM MAGAZINE, produced especially by PREMIUM as a preparation aid for the ordering season.
Extensive information on brands and designers, lists of exhibitors, brands, and showrooms, details on locations and shuttle stops, and tips on select shops and restaurants all contribute to helping visitors enjoy a more pleasant and efficient ordering season.
Anita Tillmann: “As an event organizer and service platform, we offer a succession of PREMIUM events throughout the season in order to provide the industry with the optimal conditions to efficiently conduct orders. It has been established that those who actively plan and schedule with their clients ultimately achieve the best results.”
The fashion industry simply cries out for a marketplace that is as much about high-caliber performance as it is about image. One with proven fashion expertise and a finger on the pulse of international trends, all without losing sight of its mission to service the needs of retailers first.
The original Berlin event, a shining light on the international trade show circuit, along with its satellite events in Düsseldorf and Munich, has been successfully melding service and fashion expertise. Together, these events in the three most important German fashion cities mean that PREMIUM offers exclusive and seamlessly complementary platforms, staggered in intervals of two weeks apart in order to cover the entire ordering season.
Anita Tillmann: “Those involved in the premium fashion scene come to PREMIUM—first to Berlin, then Düsseldorf, and then finally to Munich to wrap up the season.”
Today, around 75-80% of exhibitors and visitors at the Berlin PREMIUM come from outside Germany.
With additional ordering trade shows in Düsseldorf and Munich, PREMIUM boosts the German national market and those of adjoining countries, striving for the highest standards in logistics, service, and atmosphere and a top-caliber and innovative brand portfolio that’s curated anew from season to season. Strong brands under one strong trade show, an alliance grounded in one key quality: The name says it all—PREMIUM.
Premium Order Munich
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