Since this segment was introduced success has always been on its side. The brand portfolio is growing, becoming more versatile, also in the higher-priced genre.
Young Russian designers will also be featured at CPM Premium once again. The young designers will be given the opportunity here to gain an insight into the fair business and being discovered by buyers. They include POHJANHEIMO · Lilia Kisselenki · Julia Seregina · Luda Nikishina · Every By Tamary.
Again exhibit in the Premium section among other things: Brigitte Bardot · Elfenhaut · Diktons · Bananablu · ZAPA · OTAZU. New exhibitors this time include for instance Miss Money Money · PAscal Piveteau · Cristina Gavioli · Lener and Zuza Bart.
Premium is synonymous with high-quality materials, select fabrics and elegance. These include jacquards, silk and exclusive wool fabrics, to name but a few. They are translated into business looks that are also fit for after-work parties or double as evening fashion.
Labels such as SWILDENS showcase Premium fashion in an accomplished, stylish manner – coordinating informal sweaters with boxy oversized blazers – this is fashion and this is Premium. This wide and varied segment on CPM is in demand and presents many international labels.
Commenting on this Project Director Christian Kasch said: “We are happy to note that the Premium Segment of CPM is growing constantly and we are able to win over new brands for this segment time and again. The fashion in this segment is really cutting edge and exclusive.”
As of now CPM will be offering visitors, exhibitors and journalists an extra service. The new CPM App allows them to gather all the top-class information revolving around their trade fair visit. Be it general information on the event, a calendar import of the upcoming events, exhibitor information, sitemap, online registration, newsletter registration or contact persons – find the free full service package for smartphone users in the App Store and with Google Play.
The next CPM Collection Première Moscow will be held at the Expocentre fair grounds in Moscow from Tuesday, 25 to Friday, 28 February 2014.
Igedo Company