Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / 2/3rd of Chinese visiting Europe shop in designer stores
2/3rd of Chinese visiting Europe shop in designer stores
09
Aug '13
Fashion accounts for around 60% of the retail spend of Chinese tourists visiting Europe, whether clothing, footwear, accessories or jewellery, with a wide-ranging mix of especially luxury brands being particularly important when choosing a shopping destination.

Around one in three Chinese tourists visiting Europe in the past 12 months, rising to two-thirds when considering just those who went shopping for fashion, visited a designer outlet village, revealing their willingness to travel to find the right mass of luxury brands at an accessible price. This was their second favourite shopping destination after the high street.

The results were revealed in a survey carried out by Europe's leading owner, developer and manager of designer outlets, McArthurGlen. The survey interviewed 1,000 Chinese men and women, split evenly between the sexes, from tier 1 and 2 cities in China who had either travelled to Europe in the past 12 months or were planning to travel to Europe in the next 12 months.

Sales to Chinese shoppers at McArthurGlen's Designer Outlets across eight countries in Europe rose by 99% last year, with favourite destinations being Designer Outlet Roermond in the Netherlands, near the German border, followed by Serravalle Designer Outlet, near Milan, and Designer Outlet Parndorf near Vienna.

Last year McArthurGlen opened sales & marketing representative offices in Beijing and Shanghai, part of McArthurGlen's global network which also includes Moscow, Seoul and São Paulo. The offices work closely with local tourist companies, as well as national and regional European tourist boards and organisations to ensure that a visit to a McArthurGlen Designer Outlet is on the itinerary of every savvy fashion lover before they leave home for Europe.

Anthony Rippingale, McArthurGlen's Head of Tourism, says: "The Chinese traveller loves to go shopping for luxury when they come to Europe, and for them, as the study reveals, their number one priority is to find a good selection of top luxury brands clustered together, with customer service and accessibility also being key factors. To provide our Chinese shoppers with a shopping experience to meet and to exceed their expectations, it is very important to understand what they are looking for in terms of the proposition of our centres as well as the experience."

The survey also reveals:

-Shopping for fashion is the most popular holiday activity for the Chinese tourist in Europe after sightseeing, and visiting museums and art galleries.

-While a third (32%) of those who had been to Europe in the last 12 months went shopping in a designer outlet, this rose to two thirds (64%) for those who went shopping for fashion.

-Their most popular destination, for those who had already visited Europe and those planning a trip, was France, followed by Italy and the UK in joint second place, and then Germany.

- They tend more towards buying luxury brands while on holiday rather than when they go fashion shopping at home.

- A significant number of respondents used tour operators for at least part of their trip, although about a third arranged their own flights and accommodation separately.

- The brand range, in terms of numbers and the mix, is the most important factor together with customer service and accessibility, as well as the shopping atmosphere, when Chinese tourists go shopping, with the savings available on luxury and premium brands being important but not among the most important factor when shopping.

McArthurGlen


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search