Home / Knowledge / News / Fashion / More people now view fashion events live, virtually
More people now view fashion events live, virtually
Aug '13
The common man, who was once aloof to the concept of fashion, is now moving closer to the concept, all thanks to the fusion of the real and the virtual world.
Earlier only some leading and influential people got chance to view fashion events, especially from the front row, but today evolution of virtual means like television, computer, Internet, mobile phones, Ipads and such other devices has changed the scenario.
Today, even a common man is able to have a front row experience of fashion shows with the same clarity and keeping an eye on every detailing. This is because grasping the importance of purchasing power of people in general, more and more fashion brands have themselves started offering these events for public viewing through virtual means. 
The latest example is Australian brand David Jones, which live streamed its fashion show to over 30,000-40,000 of its most loyal customers by featuring the same in its capital city stores through its Black and White blog.
Nowadays, event organizers have also stared taking the responsibility to live stream the fashion shows for public viewing, by collaborating with social networking sites, bloggers, websites or at times with television channels. 
Some of them even choose launching personalized blogs or websites or uploading the videos of the same on online channels like youtube or by broadcasting the same on fashion dedicated or other channels.
Paris Fashion Week is the recent example of this, where the event organizers dedicated a website for the event, and even live streamed the fashion shows on this website.
Last year, The New York Fashion Week events were also made available for public viewing on television and online. 
Somewhat differently, back in 2009, D&G pushed back several industry leaders and fashion directors to second row and beyond, to make space for four high-profile bloggers who live streamed the event.
The approach adopted to allow more and more people to view fashion events live, while not requiring them to travel to the actual location where the event is on, forms a part of the Bricks and Clicks or Click and Mortar strategy. Under this strategy, a company tries to fuse the offline and online concept, mainly eyeing to expand its reach and thereby the customer base.

Fibre2fashion News Desk - India

Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile industry

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search