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Michelle Bohbot to show 'Bisou Bisou' India line at LFW
14
Aug '13
Lakmé Fashion Week and Reliance Trends announced that international fashion powerhouse, Michelle Bohbot, will showcase an exclusive ‘Bisou Bisou’ India collection at Lakmé Fashion Week Winter/Festive 2013 on August 27th.

Recognized as one of “The Leading Women Entrepreneurs of the World” Michelle Bohbot brings with her a tremendous amount of experience and design prowess. Her contemporary collection, Bisou Bisou (French slang for “a little kiss”) launched in 1989 and fused her vision of Parisian street fashion with fresh contemporary styling, Following the launch, Bisou Bisou was met with immediate success and the brand now includes a full collection of women’s contemporary sportswear, dresses, swimwear, accessories and fine jewelry. In its twenty-four year history, Bisou Bisou has become a world renowned women’s brand and a global fashion leader.

Commenting on the launch, Akhilesh Prasad, COO, Reliance Trends said, “Reliance Trends is excited to be able to partner with Lakmé Fashion Week this season and to launch our exclusive ‘Bisou Bisou’ India collection at the event.

Bringing fashion to enthusiasts across the country is one of Reliance Trends key objectives and this partnership with India’s largest premier fashion event will play a vital part in achieving this. Bisou Bisou collection will offer fashion fanatics an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at Lakmé Fashion Week.

Since inception it has been the mission of Reliance Trends to ‘Democratize Fashion’ and make it accessible to a larger spectrum of consumers across smaller Indian towns and cities which did not have access to this evolved retail experience. Reliance Trends’ uncompromising attitude towards creating stylish and high quality products with award winning brands and collections has made it one of the most desirable brands in the Indian market”

Speaking on the tie-up, Michele Bohbot, said “It is a matter of great pride for Bisou Bisou to have entered into an association with a Reliance Trends. Bisou Bisou has been looking for the right opportunity to bring international fashion into the fast expanding Indian apparel industry and we believe that we have found the perfect partners in the Reliance Trends in achieving our objective. I am also certain that Reliance Trends’ retail strength will provide Bisou Bisou with the perfect platform to enter into and grow in the Indian Market.”

“We at IMG Reliance bring together the biggest names in the fashion and creative arena on a single platform. This season, along with our partner Reliance Trends, we bring to you one of the biggest brands in the fashion industry – Bisou Bisou. It is indeed our privilege to have Michelle showcase her exclusive Bisou Bisou India collection at Lakmé Fashion Week. This association further brings to life our endeavor of making Lakmé Fashion Week a truly global fashion event.” said Saket Dhankar, Head – Fashion, IMG Reliance.

Lakmé Fashion Week


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