In conjunction with the EXPRESS Holiday 2013 campaign shoot, the brand staged a live outdoor fashion show in the heart of Manhattan where the industry’s hottest male and female models showed off the Holiday 2013 Collection months before it will hit stores. “The Holiday 2013 Collection is really about a lot of sparkle, shine, glamour and obviously New York City,” said EXPRESS President David Kornberg.
This event was open to the public and there was no charge to attend. EXPRESS has staged similar runway events in New York, Las Vegas, Miami, Chicago, and Mexico City.
Leading up to the show, fans were encouraged to take and share pictures of life in the city using the hashtag #EXPCityLife. Curated photos were then printed with a special offer on the back and distributed to fans around Times Square on the weekend of the runway show.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the fashion-forward 20 to 30 year old customer. For over 30 years, the company has offered a distinct combination of fashion and quality at an attractive value for multiple lifestyle occasions: casual, jeans, work, and going out. EXPRESS currently operates more than 600 retail stores, located primarily in high-traffic shopping malls, lifestyle centers and street locations in the United States, Canada, Latin America, and the Middle East.
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