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Rihanna becomes walking advertisement for her new line
23
Aug '13
courtesy: ibtimes.com/Tumblr
courtesy: ibtimes.com/Tumblr
She has always been appreciated for maintaining a direct communication with her die-hard fans, and it comes as no surprise that Rihanna will actively involve herself in marketing her upcoming clothing range with retailer River Island as well.
 
Leaving no stone unturned to advertise her yet-to-be-launched line with the British high-street label, the Barbadian singer was recently spotted in some of the ensembles from her latest Rihanna for River Island’s new collection in New York.
 
The 25-year-old looked every bit of a diva in her self-designed Riri written camouflage leggings paired with a blue denim jacket and a white bralet with G4LIFE stitched on the band.
 
Co-designed by the singer-cum-actress’s long-time design partner Adam Selman, the forthcoming line will be released in two slots- autumn (which will be unveiled on September 12, 2013) and winter (which would be available from November, 2013 onwards).
 
Founded in 1948, with headquarters in London, River Island operates over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belgium and the Middle East.
 

Fibre2fashion News Desk - India


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