Marcia Ganem's designs represent a strong link between fashion, art and jewelry with the use of innovative techniques and materials developed through extensive research.
One of these techniques, now Ms. Ganem’s trademark, is the use of recycled Polyamide Fibers, be they natural, dyed, or knotted with semi-precious gems. Through the use of new materials and the incorporation of native tradition, Ms. Ganem's distinctive designs are both backward- and forward-looking.
The designer, who has been in business for over 16 years, is part of a select group that regularly participates in Fashion Rio. The great link between innovation and Brazilian cultural identity present in her collections has earned Marcia Ganem a place in the spotlight of one of Brazil's most prestigious fashion events. She has also shown her designs in London, Paris and Tokyo.
Marcia Ganem has a production project committed to research, innovation and the continuous involvement of artisan cooperatives and productive associations. This project supports traditional handicrafts, creating new market opportunities and generating sustainability in the communities involved.
Because of the intricate work with semi-precious stones incorporated into many of her designs, Ms. Ganem is also a member of the Brazilian Guild, a group of jewelry designers well known in the international market, as well as the group Joias da Cor do Brasil, which promotes Brazilian jewelry internationally. Marcia Ganem is president of Bahia Fashion and Culture – ABC Moda and the Institute of Design and Innovation.
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