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Prada refurbishes men's store in Milano
Sep '13
Prada refurbishes its men's store in Via Monte Napoleone 6, Milano with a project designed by architect Roberto Baciocchi.

The inside space, arranged on three floors, occupies a total surface of 860 square metres. Outside, the storefront, that respects the building’s original architecture, features a new, wide central entrance creating an immediate visual connection between the store’s inside and the city.

The ground floor and first floor offer the leather goods, accessories, footwear and ready-to- wear collections. The Prada Made to Order service provides for the possibility to customise garments, accessories and footwear by choosing among different materials, finishes and colours.

On the second floor, the Made to Measure service is available: a project designed to meet the expectations of the most demanding male customers, whereby a wide range of "bespoke" variations of suits, coats, jackets, shirts and trousers are created.

A new combination between the masculine, contemporary character of the location and an apparent dissonance in the choice of materials and finishes characterises the ground floor. The black and white chequered marble floor, one of Prada’s historic brand identity elements, contrasts against the walls clad in natural aluminium corrugated panels, an experimental material looking like a 1950s industrial finish.

Also, the traditional beamed ceiling architectural theme is interpreted by matching the classic Prada pale green with aluminium details.

The upper floor, about 220 square metres large, is an open space, characterised by ebony wood floors and aluminium panels covering the walls completely.

This environment is rhythmically arranged with a wall made of an evenly spaced sequence of windows and a long black marble colonnade, interrupted by the marble stairs and by the crystal elevator casing connecting all the floors.

Light metal and crystal frames are used to display products, whilst bright red, green and blue saffiano leather is used in the design of display counters.

Furniture is completed by seats and sofas made of precious ostrich leather in the same colours.

The top floor, bright with daylight, is clad in thin staves of wood. The masculine, atelier-like flair of this space is interpreted in a more intimate key here; the product display also highlights the welcoming character of this environment, which is dedicated to special collections and the Made to Measure service.


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