The space, designed by architect Roberto Baciocchi, occupies a total surface of 1,250 square metres on two levels, and offers women's and men's leather goods, accessories, footwear and ready-to-wear collections.
The impressive 65 metres long outer storefront - which pays tribute to the artist Carlos Cruz-Diez - is clad in burnished and matte gold helical metal panels, which follow the contour of the tower on the right side of the mall's entrance, rising for 35 metres.
The interplay of lights and shadows created by the metal panels is emphasised during the day by the storefront's cladding - thanks to the different depths of individual panels that grow in size as they rise - and further enhanced by backlighting at night.
This volume dominates an imposing colonnade, rhythmically arranged in a sequence of full and empty volumes, that defines the two external entrances, windows, light boxes and full-height glass panes through a view of the upper-floor display space is unveiled.
On the ground floor, three entrances lead to the women's collections display, presented in four environments, each with its own special identity and atmosphere.
The first area is characterised by the historic black and white chequered marble floor that evokes Prada's brand identity, by pale green fabric walls with display niches dedicated to bags and accessories and by polished steel counters with coloured saffiano leather drawers. The second environment features walls covered in black marble, which frame the thin polished steel display fixtures. A wide marble staircase, embellished by bronze mirror walls, leads to the upper floor.
In the third area, a green fabric curtain wraps around the perimeter dedicated to fixtures made of transparent perspex panels that display the ready-to-wear collection; light-coloured carpeting, green velvet sofas and crystal tables complete the decor.
The area dedicated to footwear ends this sequence of rooms.
The second floor, with large windows looking onto the exterior, presents the men's collections. The store has an area dedicated to the men’s “Made to Measure” collections. This environment is defined by a strong masculine character, given by the choice of ebony hardwood flooring, dark brown carpets and cotto-coloured sofas. Wall-mounted palladium- coloured metal displays and counters with drawers in saffiano leather also highlight the sophisticated atmosphere of the areas offering ready-to-wear and footwear.
Textiles | On 17th Feb 2020
Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...
Textiles | On 17th Feb 2020
Myanmar will take measures to raise overseas demand for indigenous...
Apparel/Garments | On 17th Feb 2020
The International Finance Corporation (IFC) has developed PaCT...
Balavigna Weaving Mills Pvt Ltd
The biggest challenge that the weaving industry faces is high price
Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd
Productivity, creativity and innovation play a vital role in the growth of ...
Wigwam Mills Inc
Wigwam aims to recycle discarded yarn that doesn’t make it through the...
Groz-Beckert is the world's leading provider of industrial machine...
Fynd is the central online shopping destination for fashion, offering...
Gopi Knitts is one of the most celebrated manufacturers and suppliers of...
Mr Ambrose Chan
DSG International (Thailand) PLC
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Thomas Ong P S
Malaysian company NanoTextile Sdn Bhd taps into the potentials of...
"We should not compare India and the West. There are things we do that...
Gramin Vikas Evam Chetna Sansthan
Ruma Devi is a jet-setting promoter of artisans who has empowered...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...