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Matthew Williamson unveils latest Lindex campaign
21
Sep '13
Matthew Williamson, the English fashion designer, has roped in American model Karlie Kloss to front the campaign of his latest collection for the Swedish fashion chain Lindex.
 
Shot in a London studio, the advertisement images show the leggy 21-year-old model posing in some of the ensembles from the print-heavy line.
 
Enhanced with decorative details, the blue, pink and black coloured range includes leather jackets, suede dresses, plaid coats and graphic print trousers.
 
Aimed both at women and children, the collection is scheduled to be available in stores and on Lindex’s website from October 4, 2013 onwards.
 
Nearly 10 per cent of proceeds from the sale of the clothing range will benefit breast cancer research.
 
Founded in 1954, the fast fashion specialist Lindex operates over 470 stores in Scandinavia, the Baltic States, Russia, central Europe and the Middle East. 
 

Fibre2fashion News Desk - India


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