Aria Boutique opens outlet in heart of Little Italy

Other worldly lines like cashmere by PLUSH LA and Heidi Wynn; denim lines Level 99 and IT! from Los Angeles, footwear by Maguba, Old Gringo, Matiko, DAV Rain, Ilse Jacobsen and Pajar. Aria Boutique also has their own private label pieces, AriaB.

Seeking the harmony and balance that her 686 address implies, owner Tammy Beltrami says: "I define my approach with great fabrics, cuts for real women and designs that make each of them feel and know they are wearing something unique, something that stands out from all the rest of the labels on the streets, in the office or out in the nightlife,"

"I love fabric and I've loved designer wear since I was old enough to stand on my own two feet." Beltrami studied fashion in Los Angeles, lived in Britain and Italy, has been featured in Canadian Fashion magazine, LouLou magazine and has been an invited VIP guest of Montreal Fashion week for the past three years.

"What I love about the designers I carry is they make high quality clothing that women of all ages and backgrounds can wear and feel special in when they leave the house or apartment," says Beltrami. "I have online customers from around the world who tell me that eight years after buying from me, they are still wearing the pieces they purchased and still receiving compliments."

Wanting to set up shop in a real neighborhood, away from malls or streets lined with chain stores, Beltrami says she loves Little Italy. "I live here and I work here and I hope people will come this way for lunch, a gelato or a great cup of coffee and visit the shop."

Beltrami also has some exciting events planned, like a Nadya Toto Trunk Show with the designer in attendance on October 3 and an evening with designer, Cecile Benac of Cecile Benac Exclusive Knitwear, and a fashion show in tandem with some of her College Street neighbours.

Aria Boutique