Those shortlisted will take part in an 8 month mentoring programme that will see them spend time with global fashion brands, meet with media, look at range planning and dissect their three year plan to address global growth.

At the end of the mentoring period, designers will be asked to re-present their 3 year plan and present their most recent collection to a panel of judges.  The winner must demonstrate a clear vision for their business and how the BFC/GQ Designer Menswear Fund will contribute to their growth with a focus on creating a global brand.

The British Fashion Council has an international reputation for supporting emerging talent through its existing schemes; NEWGEN supported by TOPSHOP, NEWGEN MEN sponsored by Topman and Fashion Forward sponsored by Ebay Fashion and supported by the Mayor of London. The BFC/GQ Designer Menswear Fund specifically aims to aid business growth, global reputation and create employment opportunities.

British Fashion Council