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"For the past two years Edgars has been a proud sponsor of SA Fashion Week in the fashion and accessories retail category", says Edcon CEO Jürgen Schreiber. "We are now excited to announce that we will continue that sponsorship for Autumn/Winter 2014 and again for Spring/Summer 2014".
The SAFW Winter Collections are set to kick off on 3 October and will run until the 7th. Edgars will play a key role through their sponsorship of the event. In addition to this, Edgars will also host the official Designer Capsule Collections in Edgars Melrose Arch and Sandton City.
"For us, it's a significant mark of our commitment to the fashion industry and to the passion and extraordinary talent of local designers". “South African design is in our DNA as a brand. We have long recognized their importance to our fashion identity and we have readily opened our doors to local talent”.
South African designers that are currently housed in select Edgars stores and who will show at Fashion Week include Black Coffee, Colleen Eitzen, Fundudzi, TWO, Gert Johan Coetzee, Rubicon, Blacklisted and Kottin & Twillie. Edgars have plans to soon rollout these brands to further select stores.
South African Fashion Week
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