Five beauties join ASDA breast cancer campaign

“This is my third year supporting Asda’s Tickled Pink campaign and I am absolutely thrilled to be involved. This vital work that both Breast Cancer Campaign and Breast Cancer Care carry out is so incredibly important to me. This charity campaign helps make such a huge difference to the lives of women all over the UK so I really hope we’ve inspired you to go above and beyond to support this great cause this year.”

Sporting a feathered and jewel-encrusted Julien Macdonald number, Lydia Bright showed her support for the campaign and said:

“Tickled Pink has enabled Asda to raise over £30 million so far, which has gone towards supporting those affected by breast cancer and finding a cure for the disease. It's such a great campaign and by purchasing the Tickled Pink items such as the Tickled Pink t-shirts you know that your money is helping save lives.”

Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and money for the treatment of breast cancer in the UK. 

Forging one of the most significant partnerships between business and charity in the UK, over the last 17 years Asda has enabled the two charities to help people diagnosed with breast cancer receive valuable support, whilst funding world-class research to help improve diagnosis, treatments and hopefully one day, a cure.

ASDA