The Brett Lee Six Stitcher Series was launched at India Fashion Week. The collection serves as a platform to highlight the association of cricket icon Brett Lee with the versatility of Australian Merino wool in the Indian market.
Hand-loomed by the Panchachuli Women Weavers in the Himalayas, the scarves are 100 per cent Australian Merino wool - a natural, renewable and biodegradable fibre. By purchasing these beautifully designed and crafted scarves, consumers can be sure that they are not only supporting a village community, but they are also purchasing a unique and naturally luxurious product.
The partnership is the latest development for the Artisans of Fashion that links international designers and Indian artisans to help ensure traditional techniques, skills and crafts of the artisan community are not lost to future generations.
While most people know Brett Lee as a cricketer, he has many other interests outside cricket including music and fashion and in particular his love for India. Having travelled there many times during his cricket career, Brett is humbled by the country and its people, who have given him so much to be thankful for.
As an ambassador for the Artisans of Fashion, Brett was keen to be part of the collaboration with The Woolmark Company and the Panchachuli Women Weavers. He saw this as an opportunity to use his stature and create a brand that would resonate in India and provide a platform than can be leveraged for the greater good.
At the launch of the collection Brett said he was extremely thankful for the support The Woolmark Company had given the Six Stitcher scarves and noted that the Woolmark brand's quality endorsement was invaluable for the cause.
"I'm really proud to be supporting the Artisans of Fashion and the Women Weavers of Panchachuli; it's a great cause and something I'm really proud to be a part of."
Australian Wool Innovation and The Woolmark Company’s Chief Strategy and Marketing Officer Rob Langtry said the combination of Merino wool, Brett Lee, Artisans of Fashion and the Panchachuli Women Weavers of India formed a brilliant partnership and The Woolmark Company was extremely excited to be involved.
"The Brett Lee Six Stitcher Series demonstrates the beauty and versatility of Merino wool as a fibre," Mr Langtry said. "The collaboration between the iconic Woolmark brand and widely heralded stature of Brett Lee - particularly in India - complements the high quality of the scarves produced by Panchachuli Women Weavers of India."
Australian Wool Innovation Limited
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