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Rajesh Pratap Singh designs limited line for Chevas Regal
Oct '13
Chivas Regal India collaborates with India’s finest designer Rajesh Pratap Singh to create a perfect gift for the festive season that is sure to fill in colour and opulence into the lives of the modern gentlemen. The limited edition is a delicate blend of Indian and Scottish heritage; it seamlessly marries an aesthetic that is simple and contemporary with a global appeal.

Just as is the skill of the Master Blender to ensure the superlative quality and consistent taste experience of Chivas Regal, the master designer Rajesh Pratap Singh creates a classic, minimalistic and stylish design for a luxury experience through this latest limited edition.

Rajesh Pratap Singh’s signature style subtly draws from his Indian roots to craft masterpieces that stand apart for their faultlessly clean lines, careful detailing and international silhouettes. His work epitomizes simplicity, yet on a closer look reveals his obsessive attention to detail. Reflecting his strongly grounded Indian roots and yet with a sense of contemporary elegance, the intricate lattice pattern is inspired from the ancient jaali architecture while the luckenbooth motif is a scottish symbol of friendship.

Bikram Basu, Vice-President Marketing, Pernod Ricard India says, “Rajesh Pratap Singh is masterful at converging tradition with the contemporary. This collaboration emphasizes exclusivity and craftsmanship with faultless clean lines, extreme attention to detail and international silhouette- common hallmarks of Rajesh Pratap and a Chivas Regal Limited Edition”.

On this collaboration, Rajesh Pratap Singh says, “At the heart of my limited edition creation for Chivas Regal are the sensibilities of the modern day Indian gentleman whose values are traditional and yet progressive. I have tried to blend the Indian and Scottish heritage in a progressive manner in this new edition that is a celebration in itself”.

Keeping with its heritage of being classy & glamorous, the eminent brand in this season has yet again to offer taste, style and beauty in a new appealing look for the young and old alike. The new introduction is expected to impact the growth of the brand positively by increasing high shelf impact.

About Chivas Regal:

Chivas Regal is the one of the leading super-premium blended Scotch whiskies in the world and a true global brand owned marketed and distributed by Pernod Ricard. Pernod Ricard is the world's co-leader in wine and spirits. Since its creation in 1975, the company has undergone steady development, founded on organic growth and successive acquisitions.

Rajesh Pratap

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