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GARDEUR to host workshop for fashion-conscious women
22
Oct '13
Mönchengladbach trouser brand Atelier GARDEUR along with selected specialist retailers will be inviting fashion-conscious women to an exclusive styling workshop.

Exclusively promoted and carried out by Germany’s leading women’s magazine BRIGITTE (appearing for the first time in Issue 23/13 and available in the shops from 23/10/2013) this series of events forms the kick-off to a campaign organised with the Atelier GARDEUR brand planned to run until the end of 2014.

“After three years of intensive market research focusing on both our product and public image Atelier GARDEUR is now launching a powerful end consumer communication campaign.

"We have chosen a strong partner for this in the form of the magazine BRIGITTE so as to further boost the recognition levels and image of our brand through a combination of print, online and live communication and to prove our trousers’ perfect fit together with our retail partners,” says Gerhard Kränzle, CEO at GARDEUR GmbH.

The first styling events will be held on 7/12/2013 at the Henschel store in Darmstadt and on 9/1/2014 at Engelhorn in Mannheim.

Per location ten BRIGITTE readers and 20 VIP customers of the hosting retailer will be able to take part in the event. During the workshop participants will receive fitting tips from Atelier GARDEUR trouser experts, style consulting from a BRIGITTE editor as well as their own personal favourite pair of Atelier GARDEUR trousers.

About GARDEUR

The Mönchengladbach-based trouser specialist GARDEUR manufactures high-quality women’s and men’s trousers with a perfect fit. The Group’s portfolio includes the brands Atelier GARDEUR, G DESIGN and Thomas Rath Trousers. In-house designers, pattern makers, lab assistants, tailors and laundry engineers in Germany and Tunisia follow every single development step of a GARDEUR pair of pants.

As Germany’s only fully integrated trousers atelier, GARDEUR ensures absolutely assured fit, a high standard of craftsmanship and flexible collection control.

GARDEUR


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