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Gucci to develop mobile app for Chime for Change campaign
29
Oct '13
Gucci announced that they are teaming with Twitter to present CHIME HACK, a hackathon to create mobile app solutions to support girls and women, through Gucci’s CHIME FOR CHANGE campaign.The 3-day event will kick-off during TEDWomen2013 in San Francisco with a private event at Twitter on December 5, 2013.  

CHIME HACK was first announced through an exchange of Tweets from Adam Messinger, CTO of Twitter, and Gucci Creative Director Frida Giannini, founder of CHIME FOR CHANGE. Additional individuals supporting the event spoke out on social media, including CHIME FOR CHANGE co-founder Salma Hayek Pinault and others throughout the San Francisco tech community who will be joining the event.

CHIME FOR CHANGE was founded by Gucci in February 2013 to raise funds and awareness for girls’ and women’s empowerment, with a focus on Education, Health and Justice. So far, the campaign has raised $4.4 million to support more than 260 projects in 81 countries through 87 non-profit partners.

CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women. CHIME FOR CHANGE selected Catapult as a strategic partner to ensure transparency, accountability and measurable impact, by allowing the CHIME FOR CHANGE community to choose exact projects where their donations go and to track the results of their contributions.

Reflecting the innovative nature of the CHIME FOR CHANGE campaign, CHIME HACK will celebrate the power of women in tech, and will connect the tech community to issue experts and non-profit organizations to identify ways for disruptive mobile app solutions to support girls and women globally. Challenges for the hackathon will focus on Education, Health and Justice, as well as social entrepreneurship and encouraging girls and women to participate in tech fields.

The CHIME HACK kick-off event, following TEDWomen 2013 on Thursday, December 5, will convene engineers, leading tech luminaries, and NGO leaders and issue experts.  Gucci has participated in the annual TED conference in Long Beach for the past five years, including its CHIME FOR CHANGE launch announcement in February 2013.


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