Home / Knowledge / News / Fashion / Trade shows help capture global interest in Merino wool
Trade shows help capture global interest in Merino wool
Oct '13
The quality and versatility of Australian wool has captured significant interest at trade and fashion shows from London to Shanghai during the current trade show season.

An important time of year for those who source fabric and designs, The Woolmark Company (TWC) has been present at over seven trade shows over the last two months and has reported strong enquiry about the natural fibre at events such as Spin Expo Shanghai, Milano Unica and Première Vision Paris and Spin Expo New York.

With manufacturers, brands and designers all looking to create the next leading designs, Australian Merino wool is capturing significant interest with tools such as The Wool Lab and the Looking for Wool Sourcing Guide.

John Walsh, Managing Director of UK vertical woollen mill Abraham Moon attended Première Vision Paris. "It was an excellent show. A true reflection of a current trend for the woollen, tweed and tweed-type look in both men's and women's wear," he said.

Beryl Gibson, a Member of the Première Vision Colour and Fabric Committee which puts together trends for the show added "autumn/winter 2014/15 is a great season for wool. The fibre is pushing creative boundaries with texture and handle".

The Wool Lab is a seasonal guide to the most inspiring wool trends and best products, created to inspire and inform fashion professionals regarding the infinite potential of Merino wool. A trend book and a sourcing guide, the tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best wool products worldwide and identify the emerging trends from fashion, design, art, pop culture, music and other fields.

The Wool Lab is created each season in collaboration with the world's most innovative and quality-oriented spinners and weavers. The latest edition offers seven inspiring themes for the upcoming Autumn/Winter 2014/15 season and is a collection of the most beautiful wool products, commercially available, and in-line with the leading fashion and textile trends.

Another development by TWC is the launch of a new service for all companies involved in the wool production pipeline.

The Looking For Wool sourcing guide is an online directory which enables businesses to source wool and wool-rich products for both the apparel and interiors sectors.

Australian Wool Innovation Limited

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Feb 2020

Bangla Tariff Commission fears grave impact on China trade

The impact of the coronavirus outbreak on Bangladesh-China trade is...

Pic: Shutterstock

Textiles | On 26th Feb 2020

UK risks losing up to 14% of exports to EU if no deal: UN

Non-tariff measures could cause major fractures in post-exit UK-EU...

Pic: Shutterstock

Textiles | On 26th Feb 2020

Turkey's textile industry employs 1.67 mn: minister

Turkey's textile and garment industry currently employs around 1.67...

Interviews View All

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smita Murarka, Amanté

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search