ShopImagine to mentor FAD fashion institute students

19 Nov '13
2 min read

FAD International, a premier Fashion institute in Pune recently tied up with the E-commerce brand The partnership aims at providing the students an exposure to Online Fashion Retail segment and an on-the-job learning experience, thereby making them competitive and employable. 
The programme kick started with an interactive workshop conducted by the marketing professionals from, throwing light on the current trends and practices in e-tailing. Further activities got the students involved in styling assignments, fashion blogging and exciting ground activities. 
Each of the winning team members was offered a three week internship at along with gift vouchers and exposure on its social media outlets and official blog.
Speaking on this occasion, Ms. Hina Saiya, CEO of said, “Such Campus Connect programmes let us identify young talent and promising Stylists. With such programmes, we intend to establish a mutually beneficial relationship with various Institutes across India”. 
“We were quite impressed with the talent & maturity of the students. They are full of energy and enthusiasm to learn which we believe helps both - the Organization & the Institute at large, added Ms. Neha Shah, Marketing Manager, ShopImagine. 
Addressing the media, Mr. Shivang Dhruva, Founder of FAD International said, “This kind of appreciation & recognition of gives us immense pleasure. More importantly, collaborations like these can be leveraged to motivate students and build their confidence.” 
Adding to this Ms. Alifiya, PR Head & Faculty at FAD said, “Campus Connect programmes and live projects give opportunities to students to connect with professionals from the Fashion industry along with giving a realistic approach to the academic projects”.
When asked to share their experience, a thrilled student reacted, “This whole activity has been very interesting and enriching for us. Personally, I’ve started to be more aware of the Styling concept and also learnt what it takes to write a Fashion Blog”.
About FAD International
FAD International is India’s Premier Liberal Creative Arts & Design Institution honouring International education in academic partnerships with leading European Art & Design Universities. 
ShopImagine is a privately held online boutique store selling women’s apparel, where the styles are exclusive and limited, personal stylists help shoppers with fitting and selections through video chats and apparel can be delivered in customized gift boxes. Prior to introducing California Collection, ShopImagine successfully introduced French designed luxury lingerie and pioneered the concept of Indian Wedding Lingerie.


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