Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four stands remaining.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Housed in the National Hall, Olympia, Spirit will see over 100 young fashion brands present their forward-order AW14 and short-order SS14 collections.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
New to Spirit this year, New York based-brand DKNY will be showcasing its line of contemporary loungewear and nightwear.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Joining DKNY in Spirit for the first time at Pure London, young fashion brand Kuccia will be exhibiting its short-order SS14 collection. Already stocked in the likes of Topshop and ASOS, Kuccia is described as “outspoken, loud and eye-popping” and is certainly guaranteed to make an impact.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Russian fashion designer Kira Plastinina also makes her Pure London debut this season with her eponymous young fashion brand. Dubbed the world’s youngest designer when she showed her first collection back in 2007, Plastinina has gone on to open boutiques worldwide as far afield as China and LA and counts Britney Spears and Georgia May Jagger among her celebrity fans.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
This season, Spirit will once again house its now-famous Launch Pad section, featuring 16 new or up-and-coming brands all making their show debut. Included as part of the Launch Pad is new womenswear brand Twin London, a collection of classic evening and cocktail dresses designed to provide investment dressing for special occasions.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Ragged Robin the own-label brand from award-winning Bristol independent retailer Fox + Feather will also be making its Pure London debut in the Launch Pad section.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Alongside many of the new brands making their debut in Spirit this season, the young fashion section will also see many other labels making a return to Pure London.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Little Mistress, two times award winner of the Drapers ‘Young Fashion Brand of the Year’ accolade, will return to Spirit for their fourth season at Pure London. Joining Little Mistress will be the brand’s older sister label Paper Dolls and, new for this season, an eagerly-anticipated launch brand from the same group.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
With the name of this new brand yet to be revealed, it is expected that the collection will feature separates as well as dresses aimed at a younger customer.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Other brands returning to Spirit include Ruby Rocks, with their signature designs and fresh prints and, following a successful debut last season, Australian label Bariano, with intricate detailing adorning their high-end evening and occasionwear.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Pure London is set to return with a fresh brand vision for the February 2014 edition, following major investment from parent company i2i Events Group. The event will see premium brands, emerging designers and trusted sector expertise brought together to a create a focused and inspirational buying experience.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
At the heart of the show, which takes place from February 9-11 at London Olympia, will be Pure London’s five re-edited sections; Aspire, Agenda, Allure, Spirit and Footwear & Accessories.
Spirit, the young fashion section of premium fashion buying event, Pure London is almost sold-out for the forthcoming February show with only four#
Pure London
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