The evocative name, 3x1, comes from the denim’s standard weaving construction, the '3x1 Right Hand Twill', but at the same time also refers to Morrison’s third venture and to the (three) one-of-a-kind services provided by his boutique/atelier in New York: here customers can choose between Limited Edition, Custom Made or Bespoke service, taking part in the creative process from start to finish.
Scott Morrison is firmly convinced that the future of denim lies in its ability to adapt to each specific customer demand and leads with passion his team of designers and pattern-makers in order to create really unique premium garments. Each customer can choose the details of their jean, from the fit to the fabric to finishings and buttons.
Together with the extreme flexibility, another key strength of this collection is represented by the precious and high quality materials used and powered by ISKO patented technology. In particular, 3x1 features ISKO REFORM, the amazing superstretch fabric that enhances the silhouette without losing the shape, and ISKO’s trademarked coatings such as Soft Jeather, in order to guarantee its customers with the most innovative technologies and finishing techniques.
The values that are promoted through the 3x1 + ISKO collaboration are craftsmanship, glamour and the best fitting and most flattering garment that can be tailored to an individual’s lifestyle, character and personality; this exclusive partnership represents a shared approach to innovation.
This attitude is clearly visible in the video shot in New York by vanguard cinematographer/director Kellen Dengler. This video piece brings the launch of the collection and collaboration to life: it shows the realization of the project and highlights its aim, which is to deliver to customers garments which perfectly match with their needs and personal taste.
“We are very happy to start a partnership with a brand which has proved such an original and innovative philosophy”, Marco Lucietti, marketing director SANKO/ISKO division said. “For sure Scott Morrison can rely in our sincere endorsement as quality ingredient brand”. As for Morrison, he returns ISKO admirations and declares he is “really eager to team up with a brand that really knows what a woman wants to wear”.
A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.
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