Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / İSKO partners American designer Scott Morrison brand 3x1
İSKO partners American designer Scott Morrison brand 3x1
03
Dec '13
ISKO, worldwide leader in denim production, announces its new partnership with 3x1, the original brand created in 2011 by Scott Morrison, prominent American designer and entrepreneur.

The evocative name, 3x1, comes from the denim’s standard weaving construction, the '3x1 Right Hand Twill', but at the same time also refers to Morrison’s third venture and to the (three) one-of-a-kind services provided by his boutique/atelier in New York: here customers can choose between Limited Edition, Custom Made or Bespoke service, taking part in the creative process from start to finish.

Scott Morrison is firmly convinced that the future of denim lies in its ability to adapt to each specific customer demand and leads with passion his team of designers and pattern-makers in order to create really unique premium garments. Each customer can choose the details of their jean, from the fit to the fabric to finishings and buttons.

Together with the extreme flexibility, another key strength of this collection is represented by the precious and high quality materials used and powered by ISKO patented technology. In particular, 3x1 features ISKO REFORM, the amazing superstretch fabric that enhances the silhouette without losing the shape, and ISKO’s trademarked coatings such as Soft Jeather, in order to guarantee its customers with the most innovative technologies and finishing techniques.

The values that are promoted through the 3x1 + ISKO collaboration are craftsmanship, glamour and the best fitting and most flattering garment that can be  tailored to an individual’s lifestyle, character and personality; this exclusive partnership represents a shared approach to innovation.

This attitude is clearly visible in the video shot in New York by vanguard cinematographer/director Kellen Dengler. This video piece brings the launch of the collection and collaboration to life: it shows the realization of the project and highlights its aim, which is to deliver to customers garments which perfectly match with their needs and personal taste.

“We are very happy to start a partnership with a brand which has proved such an original and innovative philosophy”, Marco Lucietti, marketing director SANKO/ISKO division said. “For sure Scott Morrison can rely in our sincere endorsement as quality ingredient brand”. As for Morrison, he returns ISKO admirations and declares he is “really eager to team up with a brand that really knows what a woman wants to wear”.

ISKO

A leader in the production of denim fabric technologies on global scale, ISKO is a company belonging to SANKO holding. With its wide range of innovative textile products and technologies aimed at satisfying the most diverse needs in the denim sector, ISKO is focused on the high end of the market. ISKO has offices in 35 countries throughout the world.

İSKO


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search