It is in a spirit of continuity, with absolute respect for the fundamental values of the Italian maison, and with a commitment to business development through exploring collaboration opportunities which are already proving very promising, that Loro Piana joins the LVMH Group.

The closeness of two families

Antoine Arnault will become Chairman of the Board, while Sergio Loro Piana and Pier Luigi Loro Piana will be Vice-Presidents of the company.

Sergio Loro Piana and Pier Luigi Loro Piana said: "We are very pleased to join the LVMH group officially. Since the announcement of the acquisition, we have been able to see how LVMH and its leaders share both in our passion for excellence and quality, as well as in our long term vision. The appointment of Antoine Arnault is a strong signal of the friendship between our two families now. LVMH’s expertise in high-end luxury, demonstrated for over a decade at Louis Vuitton and now with the development of Berluti, is indisputable."

Antoine Arnault said: "It is an honour to take the reins of Loro Piana alongside Sergio and Pier Luigi. They have made this maison a real gem for lovers of exceptional products. The finest materials and the rarest cashmeres, offered in the most exclusive boutiques, are the essence of Loro Piana. We will work hand in hand to develop the huge potential of this maison."

Loro Piana:

Loro Piana operates in the luxury products sector, making items of uncompromising quality and offering full lines of clothing, accessories and gifts which are all made in Italy with the best raw materials available in the world. Loro Piana’s discerning clientele are able to access our products through a worldwide network of direct sales outlets located in the most prestigious streets, as well as its website selected network of multi-brand retailers.

LVMH