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'Fashion industry has evolved with science'
09
Dec '13
The advancements in science and technology have transformed the fashion industry from a labor intensive to a technologically upgraded sector, according to some of the industry representatives.

Speaking to fibre2fashion, Ms. Marianne Racila, operating manager of Chicago-based fashion brand Mac Duggal, said, “Textile manufacturing has evolved with science and that evolution has transformed fashion industry.”

“Scientific advancements in computer technology have aided the fashion field from the creative side of conceiving to designing dresses and gowns,” she explains.

In a similar vein, Thula Sindi, a South African fashion designer, says, “Advancements in technology is helping the fashion industry to create new fabric and techniques of garment assembly.”

Citing an example, Gerhard Kranzle, chief operating officer of German-fashion brand Atelier Gardeur, says, “Hybrid denim made of recycled materials is an example of influence of science and technology in fashion.”

“Another example is the trouser which can automatically charge electronic devices like smart phones with the help of wearer’s movement,” he adds.

Adding on, Ms. Racila says, “Customizable computer software to create paper patterns has helped fashion industry in improving designs and transforming the way cloths are created.”

Contradicting the statement, Kranzle says, “Technology might help in improving the fabric or the process but the skilled craftsmanship and experience of the designer ultimately decides on the perfect fit.”

Fibre2fashion News Desk - India


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