Home / Knowledge / News / Fashion / Innocenza's labels to showcase AW line at Pure London
Innocenza's labels to showcase AW line at Pure London
21
Dec '13
Pure London, the premium event for progressive fashion buyers, has announced the addition of leading contemporary fashion agency Innocenza as well as several other premium brands to its new Agenda section for its forthcoming show taking place in February 2014.

Innocenza, based in London, has confirmed that three of its womenswear labels, contemporary Danish womenswear brands Gestuz and Stella Nova and Danish outerwear brand Ilse Jacobson, will showcase their AW14 collections at the event which will be held at London’s Olympia from February 9-11, 2014.

The Agenda area of the show will bring together the best in understated sophistication showcasing a mix of cool casual pieces with a distinctive confident edge, combined with fashion-forward hero pieces.

And it is not only Innocenza making its Pure London debut at the forthcoming show. Pure London is set to welcome a whole host other brands making their first appearance at the February edition, all of which will be housed in the Agenda section.

These include premium womenswear brand Furansu, iconic Italian brand Ter de Caractère, London label Code Le Vush, leather brand Cuir Royal, German label Elfenhaut, premium French brand Nue 19.04, Italian label Stefanel as well as contemporary Danish brand Whiite, Korean brand CHOIBOKO and Malaysian fashion designer Melinda Looi.

This is the first time that Innocenza, has brought a selection of its brands to Pure London, confirming that the agency believes that the show is the right environment in which to showcase its labels to buyers Sofia Strazzanti-Lynes director of Innocenza said: “I was impressed with Pure London’s plans for its Agenda section at the forthcoming February show.

“I believe Agenda will offer the right brand agencies for us to showcase three of our collections to a great selection of the best UK and international buyers.”

Innocenza is the second agency to confirm that it will bring a selection of its brands to the Agenda area of the show. Last month, London-based showroom Macandi confirmed that it was to showcase a selection of its brands including D.Efect, Delicate Love, POMANDERE and About on the one stand, as well as taking a separate stand for another one of its brands, Humanoid.

Julie Driscoll, Portfolio Director of Fashion and Jewellery at Pure London’s parent company, i2i Events Group, added: “We have a fantastic selection of the best premium womenswear brands signed-up to show in Agenda and we are delighted that Innocenza could join the likes of Macandi in bringing some of its labels to be part of what is set to be a great event for premium fashion buyers.”

Pure London is set to return to its roots for the February 2014 edition, following major investment from parent company i2i Events Group, and will see premium brands, emerging designers and trusted sector expertise brought together to a create a focused and inspirational buying experience.

At the heart of this will be Pure London’s five re-edited sections; Aspire, Agenda, Allure, Spirit and Footwear & Accessories. The next edition of Pure London takes place from February 9-11, 2014 and registration for the show is now open.

Pure London


Must ReadView All

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Indonesian textile industry targets exports of $14 bn

Apparel/Garments | On 25th Sep 2018

Indonesian textile industry targets exports of $14 bn

With a January-July 2018 exports figure of $7.74 billion, the...

Several challenges for Vietnam's garment sector in 2019

Apparel/Garments | On 25th Sep 2018

Several challenges for Vietnam's garment sector in 2019

Vietnam’s textile and garment industry will be facing a gamut of...

Interviews View All

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search