Home / Knowledge / News / Fashion / Last-minute shoppers drive sales at John Lewis
Last-minute shoppers drive sales at John Lewis
23
Dec '13
This week saw a record week for John Lewis, with sales hitting £164.4m, breaking the £160m barrier for the first time ever and delivering a 4.2 per cent increase on last year and a 31.8 per cent two-year increase.

Johnlewis.com continued its record-breaking run with an increase of 31.0 per cent, and up and down the country our shops have been full of shoppers as part of the last-minute rush, and we anticipate further busy days on Monday and Tuesday, as people complete their Christmas shopping.

We have seen a different shape to trade this year, with an early peak flattening out before the final week's surge, driving a week-on-week increase of 9.7 per cent.

All three of our directorates had record weeks, with growth spread across the business.

Proving that it is once again the must-have gift for Christmas, we have sold one iPad every ten seconds in the last week, leading to an increase of 5.6 per cent in our technology directorate on last year. The new range of iPad Air has been the most sought after gift and we expect that to continue over the next three days with customers attracted by our three year guarantee.

A 3.3 per cent year-on-year sales increase in our fashion directorate was driven by childrenswear in particular, with toys an obvious highlight. Beauty gift sets flew off the shelves and we also saw an increase in lingerie sets, perhaps reinforcing the stereotype that last-minute gift buying is driven by men.

In home, sales were 4.4 per cent up on the year, with people snapping up gifts to create a family Christmas, with board games Linkee, Bananagrams and jigsaw puzzles best-sellers. Gift food sales are strong with Limoncello, Panettone and Stollen favourites. We have also sold a staggering 2.3 million chocolate coins this Christmas, our best-selling gift food product of the year.

Paula Nickolds, buying and brand director at John Lewis, said: 'It's clear that much of Britain has yet again taken shopping for Christmas right up to the wire. Buoyed by this week's record trading, all of our channels are braced for the final three shopping days before Christmas.

'Final Click & Collect orders for pre-Christmas collection will be taken at 7pm on Monday - an extension of one day - before our online focus shifts to Clearance, which starts at 5pm on Christmas Eve on johnlewis.com and in our shops from early in the morning on the 27 December. As ever, bargain hunters can benefit from our Never Knowingly Undersold price promise throughout the year.'

John Lewis Partnership


Interviews View All

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search