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Home / Knowledge / News / Fashion / Fashion retailer Karen Millen Dec sales up 10%
Fashion retailer Karen Millen Dec sales up 10%
16
Jan '14
Karen Millen, the international fashion retailer, reports strong performance across the business for the Christmas and New Year trading period 3 weeks through December to 4th January 2014.

- A significant increase in global sales +10% (including franchise operations)
- The business has delivered strong performances in its European markets
- UK, Republic of Ireland and online sales have delivered like-for-like increase +12%
- Spain like-for-like increase +25%
- France like-for-like increase +22%
- Denmark like-for-like increase +16%
- Other international markets have also demonstrated robust performances
- Australia has increased like-for-like sales +7%
- International sales now account for 65% of Karen Millen global sales
- Sales growth delivered across all categories with good margin improvements due to higher full price sales

Commenting on the performance, Mike Shearwood, CEO of Karen Millen, said:  “We are delighted with the trading results for our teams who have worked so hard to deliver an exceptional level of client experience through an extremely busy time.

"It is a great endorsement of the desirability of our products and our strategy to maintain full price sales by offering a higher level of product exclusivity right through to Christmas, despite the competitive environment we are in, and the challenging economic times for customers.

"This is one of Karen Millen’s most successful trading periods to date and puts us in a very strong position to deliver further growth. We have spent the last year investing heavily into the business and its infrastructure and we are hugely excited about the future as we continue to invest.

“We are making good progress towards our target of operating from at least 400 stores in 2014, and adding new countries to our current list of 58 markets.  Our aim is to have global flagship stores in the major fashion capitals of the world supporting our full price trading stance.  We believe we are very well placed to capitalise on the international growth opportunities ahead.”

About Karen Millen

Karen Millen is an international fashion house with stores in over 55 countries including global fashion capitals around the world.  Under the creative direction of their CCO, Gemma Metheringham, their collection has evolved to offer a luxurious high-low mix of perfectly cut trend-led pieces and seasonal wardrobe staples including their iconic biker jacket. 

Every piece in their collection is designed, cut and finished in their design studio based in Shoreditch London, to ensure their brand continues to stand for exceptional quality, craftsmanship and cutting edge design. They create modern effortless fashion for today’s intelligent, urban woman.

Karen Millen


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