Home / Knowledge / News / Fashion / Sisley unveils new campaign featuring celebrity couples
Sisley unveils new campaign featuring celebrity couples
18
Jan '14
The new Sisley advertising campaign for Spring/Summer 2014 portrays the life of two couples living the golden lives of celebrities who are adored by the media. Set in hedonistic and glossy New York, the campaign will feature the fashion icon Julia Restoin Roitfeld, the top model Clément Chabernaud, as well as the new faces in fashion, Lindsey Wixson and Reuben Ramacher.

Young and famous, they are the new idols of stardom, the faces to be seen, the ones to spy and dream about. With a blasé charisma, they open the doors of an astonishing New York’s penthouse with breath taking views, to be photographed, followed and adored by the scrutinizing lenses of the media.

They portray the Sisley’s world: a captivating and unexpected blend of endearing personalities, of sexiness, of modernity as well as unconventional coolness.

Julia + Clément: she is Julia Restoin Roitfeld, uber-chic and ultra-blasé, an icon of French glamour and elegant sensuality, she is today a model as well as an art director. A woman known for her fascinating looks, a bon-ton style as well as a rock, chic and cool attitude. With her, is Clément Chabernaud, the French top model, known for his edgy, sleek style as well as his hyper modern good looks.

Lindsay + Reuben: Lindsey Wixson, is today one of the new faces of modern beauty with her plump lips, baby face and the gappy smile which brought fame, also, to Madonna and Lauren Hutton. With her sweet and sensual charisma, she is a modern version of Marianne Faithfull. Next to her is Reuben Ramacher, the renown Australian model with killing blue eyes and an androgynous and sexy style, reminiscent of Mick Jagger.

These are the new faces of Sisley S/S 2014, chosen to represent the brand’s sexy, urban and contemporary essence, as well as its collections characterized by modern cuts, shapes, innovative fabrics as well as the unexpected techniques and details.

Every day of these modern celebrities’ lives is constantly monitored by a crew of journalists who broadcast live everything they do. Like John and Yoko or Mick and Marianne, the young protagonists of  Sisley S/S 2014 advertising campaign live under the relentless lenses of a “Big Brother”, or in other words, each one of us.

A constant media scrutiny, hungry for fashion tips, ideas, looks to copy as well as for that urban, irreverent, sensual and modern style which is synonymous today of Sisley’s collections. The young couples are portrayed by the penetrating lens of photographer Sebastian Faena, a young and creative Argentine with an innovative, sexy and provocative touch.

The new Sisley S/S 2014 advertising campaign continues the creative path the brand has taken with the Fall/Winter 2013, where fans and online devotees were able to discover all the secrets of the photo shoot with Georgia May Jagger on all the brand’s social media.

The website Sisley.com will host a real show within a show. Not only will there be a wealth of exclusive backstage photos, but the site will also offer the opportunity to enjoy an authentic interactive experience – part multimedia story, part videogame.

Visitors can move around the room of the New York penthouse where the photo shoot took place, switching their attention from the models to their looks, as well as to key pieces of S/S 2014 collection. All details of all the items from the collection presented in the pictures will be accessible, and in some cases, the site will also offer the possibility to order them directly online.

Sisley


Must ReadView All

Pic: Shutterstock

Fashion | On 4th Dec 2020

Textile waste can be next fashion raw material: GlobalData

The pandemic has raised the demand for more responsible products and...

Pic: Frankfurt Fashion Week

Press Release | On 4th Dec 2020

Frankfurt Fashion Week positioned with sustainable agenda

The organisers of Frankfurt Fashion Week have announced that they are ...

Pic: Shutterstock

Apparel/Garments | On 4th Dec 2020

Guess reports Q3 FY21 revenue of $569 mn

Guess, a US-based designer and marketer of lifestyle collection of...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search